"Not first, but best" is a tough mantra to sell if you're neither.
In an interview for WSJ Magazine, Tim Cook emphasized Apple's philosophy of "every day, every product," highlighting his own daily use of Apple products, including the Vision Pro. While Cook frames Apple's approach as "not first, but best," questions arise about the true practicality of certain products like the Vision Pro and Apple Intelligence. Critics argue that Apple is falling behind in AI, with internal concerns that they are "more than two years behind" compared to competitors like Google. There is speculation that Apple may need to make a significant acquisition to catch up in the AI space and deliver the revolutionary products it promises.
