Nike Is in Trouble. Can the Olympics Save It?
Let's be honest, for most Americans the Olympics are not a big deal and will not change buying behaviors. Emerging brands like On are eating into Nike's revenue because people want something new and different. On has a ubiquitous design, and their recent partnership with Zendaya signals their intention to capture the younger buyer. At the end of the day, I think On is designing better looking shoes than Nike right now and doing a better job at getting their shoes on their target demographic (I swear 50% of every Barry's class are in On). I just bought Steph a pair this week (don't tell her if, they show up later this week – they were sold out in stores).
