I highly recommend investing in premium mineral water for your home. We'd been using a Lifestraw filter, but this is way better. Mountain Valley Spring Water is delivered every few weeks in this killer glass 5 gallon glass bottle. It's sort of like a gym – you pay for it and it forces you to go – you're paying a premium for it so you drink it more often.
We saw Waxahatchee last week. One of the best songwriters making music right now (right there alongside Big Thief!).
Not so sunny Mother's Day weekend in Santa Barbara. After a week in San Francisco for a work trip.
I wrote about "Offline Experiences" a few weeks ago, and High Wizard is a great example of what I was referring to. They send out a mailer – a sort of comic book – mixed media collage thing with some great graphics, funny copy, and a scratch-away code that gives you access to the online store. They only sent out 450 of these books and I like how the code is a sort of barrier to entry. The whole experience felt less like "shopping" or "buying" and more like participating. This is where things are going.
This last weekend, we installed 38 plants, 2 trees, and a drip system. Outdoor lighting was also put in a month earlier.
Steph is really into craft ice. I went out to an ice distributor to get her 25 perfectly cut ice cubes. Spent 30-min. talking with the owner of the operation. Seems like there is a market for retail here. We're gonna investigate – stay tuned.