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👽👽👽 ALIEN UPDATE 👽👽👽

Feels like there are two different things going on at the same time, and they are being conflated:

1. Human-made drones flying around.

2. Non-human orbs/plasma flying around If anything, the human-made drones feel like a distraction from the non-human orbs.

If anything, it feels like the human-made drones are an attempt to distract or conceal the truth about the orbs.

Making “Social” Social Again
Ev Williams announcing “Mozi” – a social app. I'm a big fan of Ev Williams. He built the platform that this blog STILL runs on – blogger! Mozi is designed to let you know when you’re going to be in the same place (city or event) as someone you know. 

Alien PsyOps!

I spend A LOT of time on the internet. Way more than most people, for sure.

My algorithm feeds me an unhealthy diet of old Eastbay catalog images, B2B marketing crap, and increasingly crazier deep internet conspiracy theories. Which I am not above! 

I've always liked going down rabbit holes.

I remember checking out at grocery stores when I was younger and always being most interested in the National Enquirer because it was so insane. I never bought one or got a chance to really read the content, I was just always super interested in the headlines and associated images. 

Looking back now (30+ years later), it seems like tabloids could have been one big psyop with headlines designed to quietly help shape a cultural backdrop where the idea of alien life doesn’t shock or surprise people. Instead, it feels like something we’ve all been kind of expecting, a revelation that’s been hinted at for years.

Think about it...

By continuously running alien-related stories, even if fictional or exaggerated, tabloids helped to normalize the concept of extraterrestrials in the public's mind. These bizarre headlines were always placed at the front of grocery stores while you were waiting in a line to checkout – forcing you to see the bizarre/sensational topics in a comfortable environment (need some gum? what about batteries? oh, also, aliens!)

The placement of this content and the frequency created a sense of familiarity with the idea of aliens. Over time, readers become less likely to react with disbelief or fear if/when the truth is eventually revealed. At the same time, alien stories with bizarre headlines would push the boundaries of what’s considered normal. This gradual exposure to the strange and unusual helped DESENSITIZE readers to the potential of more shocking aspects of future alien disclosures, helping the public absorb potentially life-changing news with less shock or resistance.

[in 2020, former Israeli space security chief says extraterrestrials exist, and Trump knows about it – A "galactic federation" has been waiting for humans to "reach a stage where we will understand... what space and spaceships are." This was reported on NBC.]

As I have written before, this information has been rolled out very slowly so as to not alarm everyone all at once. These tabloid headlines were a way, YEARS AGO(!), to desensitize us to strange shit that we can't comprehend. And that's what I think all this is – technology/information that we can't grasp. 

[pictured to the right: DON.EARTH Aliens Report]

Tabloids... Movies... Congressional hearings... Video footage... It's all been designed as a slow burn to help build a long-standing, persistent background story. Eventually, when the existence of extraterrestrials is confirmed, it will feel like a natural progression rather than a sudden or shocking event.

And that's what I think is coming... some sort of event that will trigger and or force an official disclosure. And it feels like it's gonna happen soon.

Or at least, that's what my algorithm leads me to believe. And I want to believe.

MGMT, 2003

Steamboat, Colorado

Conner O’Malley Is the Bard of the Manosphere
The comedian’s absurd, poignant work captures the lives of the kind of frustrated young men who helped Donald Trump win the
election.

A few months back, I wrote about Conner's YouTube special here. 

Also, here is Conner O'Malley on Late Night with Seth Meyers – worth watching! 

Teens learn a new conspiracy theory every week on social media, yet most schools aren’t teaching media literacy
Teens who use social media see conspiracy theories come across their feed at least once per week, according to a new study.

These are the top apps Gen Z young adults downloaded this year 
Surprised to find Temu (digital bargain bin) was the most downloaded app???

meanwhile... Uncle Jeff launches his own discount store with everything under $20 to take on Temu and they are calling it The ‘Haul.’ The storefront will import each item directly from manufacturers in China, similar to how Temu and Shein operate.

He Dressed America. Now He Wants to Dress You
Aaron Levine has designed for Abercrombie & Fitch, Club Monaco and Madewell. This week, he’s introducing a brand of his own.
[I personally hope this brand puts Buck Mason out of business]

Department of Nike Archives

Inside Nike, Oregon USA – Photographs of Nike archives, manufacturing and R&D facilities.

The Democrats Are Cringe

I'm not at all surprised that Donald Trump won. 

Here's something that a lot of people don't want to admit... 

The democrats are CRINGE. 

This is even more evident when they lose. Jimmy Kimmel crying, the unhinged woke far left threatening to kill people... It's all just so bad. 

When did the Democrats become so unlikable? 

Teleportation

Did we teleport MH370?

The Americans Prepping for a Second Civil War
Many now believe that the U.S. could descend into political violence. Some are joining survivalist communities, canning food—and buying guns.

Whole DON.EARTH Catalog!

Access to Tools, Knowledge, and Enlightenment!

These products help me live and sustain a holistic lifestyle while ensuring ABSOLUTE PEAK performance (at altitude!). 

*this post is written in EXCLUSIVELY large font because that is how SERIOUS I take health and holistic living.

NuScale Rockets Higher on Amazon Deal
I started writing about nuclear power back in March as it became VERY clear that AI was going to require a shit ton of power. Since then, I have been following and investing in a small modular reactor company based out of Oregon called NuScale power (SMR). At the time, NuScale was trading just under $10. Today, it's up to $22.00 as both Amazon and Google have made announcements that they will be investing in nuclear.

I watched Tesla's "We, Robot" event a couple weeks ago and he said something that I thought was very cool – "The future should look like the future." A lot of people hate the Cybertruck and hate Elon. But at least he's creating new products and pushing us to innovate faster. Glad to see Tesla beat Q3 earnings expectations. I still want a Cybertruck.

Anthropic’s new AI can now control your computer, OH! Good?
Anthropic's new Claude 3.5 Sonnet AI model, now featuring a "Computer Use" API, can control desktop apps by mimicking human interactions like keystrokes and mouse clicks.

"Not first, but best" is a tough mantra to sell if you're neither.
In an interview for WSJ Magazine, Tim Cook emphasized Apple's philosophy of "every day, every product," highlighting his own daily use of Apple products, including the Vision Pro. While Cook frames Apple's approach as "not first, but best," questions arise about the true practicality of certain products like the Vision Pro and Apple Intelligence. Critics argue that Apple is falling behind in AI, with internal concerns that they are "more than two years behind" compared to competitors like Google. There is speculation that Apple may need to make a significant acquisition to catch up in the AI space and deliver the revolutionary products it promises.

Tunnels

Sometimes, you're gonna go through stretches where it's really, really hard. 

It's all temporary. 

You can't get too high when it's good or too low when it's not so good. The only thing you really HAVE to do is just keep going. 

Think of it as a tunnel. 

You have to find the light and focus on the light. Even if it's just a little light or you can't even see the light at all – imagine the light if you have to – just keep going because there is a light. And once you come out of the tunnel there's this whole new world and you appreciate it so much more deeply than you did before you entered the tunnel. 

The Gateway Affirmation

I am more than my physical body. Because I am more than physical matter, I can perceive that which is greater than the physical world. Therefore, I deeply desire to Expand, to Experience; to Know, to Understand; to Control, to Use such greater energies and energy systems as may be beneficial and constructive to me and to those who follow me. Also, I deeply desire the help and cooperation, the assistance, the understanding of those individuals whose wisdom, development, and experience are equal to or greater than my own. I ask their guidance and protection from any influence or any source that might provide me with less than my stated desires. 

🎶 Bon Iver – SPEYSIDE
Nice to hear Bon Iver sounding like some of his early work.

Jensen on Elon Musk

“Elon Musk set up 100,000 Nvidia H200 GPUs in 19 days - Jensen says process normally takes 4 years”

19 days.

Google strikes a deal with a nuclear startup to power its AI data centers The company agreed to buy energy from seven small nuclear reactors built by Kairos Power.

https://www.engadget.com/big-tech/google-strikes-a-deal-with-a-nuclear-startup-to-power-its-ai-data-centers-201403750.html

Rick Rubin Interview

“Is it difficult for people to be original when so much music has been written?”

RUBIN: “No, not at all. Everything has already been done and your job is to find the new way to do it. And it happens all the time. One of the magic pieces of the formula is when things that are not normally put together are put together. 

There is nothing funnier than people wanting fall so bad that they bust out the puffer vest when it's 82 degrees.

Nasdaq Tower

I had a big week in New York for work. 

I think moments like this make startup work super rewarding.

In bigger companies, you don't have the freedom to build stuff the same way. A larger, more established company would have never let me put a 20-foot skeleton shooting lasers out of its eyes on the Nasdaq tower. 

It feels like the future of marketing is not about AI at all. Instead, how teams can take popular culture, connect dots, and slant things into their product. Creating cultural relevance is uniquely human, and AI will have challenges with it since there is so much nuance and it's evolving so quickly.

Summer 2024 Updates

→ 1 Year Later
This summer has been spent working to get our house's exterior dialed in. New windows. New siding. New gutters. Landscaping. Lighting. It's been a process, but we feel very happy with the progress we've made in the year since we bought it. Little by little.

More on Nike's "epic saga of value destruction" (Nike has its lowest share price since 2018, - 32% since the beginning of 2024):

The trouble began after Donahoe, the former of C.E.O. of Bain and eBay, then ServiceNow, the cloud computing company, decided to end Nike’s relationships with several wholesale partners—including Zappos, DSW, and Dillards—to focus on its direct-to-consumer business. Theoretically, this made sense. On some level, Nike is a luxury brand, like Apple or Dior, and it should be sold direct for all the obvious reasons—relentless focus on the product and narrative, scarcity, vertical integration, harvesting data, etcetera.

But unlike the luxury market, where multibrand retail continues to contract, outlets like Dick’s Sporting Goods or Zappos offer an essential and convenient service. If you stop selling via Zappos, for example, it’s not like all those sales are suddenly going to funnel to Nike.com. (Beauty works similarly—look at the dominance of Sephora and Ulta.) By pulling back from normie wholesalers, Nike made room for Hoka and On, among others, to snag market share. Deckers, which owns Hoka, has seen its stock rise 73 percent over the past year. On’s shares are up 18 percent. (Read More: Nike’s distribution snafu covers over a far more significant mistake).

Nike Is in Trouble. Can the Olympics Save It?
Let's be honest, for most Americans the Olympics are not a big deal and will not change buying behaviors. Emerging brands like On are eating into Nike's revenue because people want something new and different. On has a ubiquitous design, and their recent partnership with Zendaya signals their intention to capture the younger buyer. At the end of the day, I think On is designing better looking shoes than Nike right now and doing a better job at getting their shoes on their target demographic (I swear 50% of every Barry's class are in On). I just bought Steph a pair this week (don't tell her if, they show up later this week – they were sold out in stores).

The Most Terrifying Part

President Biden stepped down without even a formal address—just a tweet on a  Sunday. We haven't seen him since. 

Meanwhile, the RNC is parading out Kid Rock, Dana White and Hulk Hogan (who rips his shirt off and yells Trump Mania!) as Elon Musk and Marc Andreessen dump millions into the Trump campaign:

Elon Musk plans to commit ~$45M per month to America PAC, a new pro-Trump super PAC; other backers include 8VC's Joe Lonsdale and the Winklevoss twins

Marc Andreessen and Ben Horowitz have told a16z staff in recent days that they plan to make large donations to PACs supporting Donald Trump's campaign

It's all just so laughably bad. Like how did we ACTUALLY get here? Where are we? It's like we are living inside a bad Bravo reality show that we can't escape.

The most terrifying part?

I'm not sure we even care anymore... Maybe we just sit back, enjoy the show, and send our loved ones memes as our republic slowly crumbles, amirite?

The Kirkland Signature White T-Shirt

I'm here to tell you that I'm turning 40 and somehow just discovered that the best white T-shirt on the planet is available in a six-pack for $26 at Costco.

Don't waste your youth searching and spending money on white t-shirts. I've done Uniqlo, Gildan, Muji, and J.Crew... The Costco T-shirt is better. AND IT'S A FRACTION OF THE COST (honestly spending $45+ on a single white t-shirt is insane). As I rapidly age, price point and quality matter... luckily with the Kirkland Signature Men's Crew Neck T-Shirt, YOU GET BOTH!

Also, FUUUUUUUUUUUUUUUUUUCK those dorks at Buck Mason. The dudes that work there are too much. 

Have you ever been in before? Beeeeeecause we do things here a little differently – the first thing you'll notice is our T-shirts are curved at the bottom. 

Despite all buzz, I think their white t-shirts are soooooo bad – for me they fit like total shit. There is something very unnatural about a t-shirt with a curved bottom hem (not a hem God ever intended). When I told them that I hated the fit they took it VERY personally and became very rude, encouraging me to go "check out "UNTUCKit." Which was very good BURRRRRRN, but totally unnecessary. It was almost as if they associated the bad fit with the curved bottom hem and felt like I must require a shirt that is longer in the front? Or they were just being dicks and insinuating that I had poor taste because I didn't like their shirt. Regardless, the whole experience turned me off of the brand. 

Kinds of Kindness was good, but it felt like they were trying a bit too hard. Like the writer saw Poor Things and said, "I can do this shit" and hired the exact same cast. 

Good Email Sign-Offs

And in case I don't see you, good afternoon, good evening, and good night,
Don

With loving scrutiny,
Don

May thy knife chip and shatter,
Don

Who really cares anymore,
Don

Malibu, CA

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Steph for The Strategist

Celebrities Are Just Like Us!

More Nuclear Energy News

Back in March, I wrote about how generative AI requires an insane amount of computing power and as adoption increases rapidly, the demand for energy will surge. 

I predicted and continue to predict that AI companies will struggle to meet power demands, likely leading to the adoption of (small modular) nuclear reactors.  

This week, it was announced that DOE is funding $900 million for next-gen small modular reactor deployment. The anticipated funding aims to prepare the domestic nuclear industry for deployments, particularly those in information technology and data center industries, favoring the development of advanced and small modular nuclear (SMR) reactors to connect sustainability and power reliability goals.

Nuclear power is inevitable. 

Celebrities Are Just Like Us!

An Ode to When PlayStation Ads Were Completely Unhinged
There was a time where Sony’s corporatized self-satire let us all cringe and laugh together, something that's brutally missing in today's gaming landscape.

Totoro

I've now watched Totoro 8-10 times. We read the book at night. I make ocarina sounds as I get him ready for bed. There is something really beautiful about the story – it feels magical. The illustration style, music, and pacing are perfect. Unlike a lot of children's movies today, it has a sort of calming effect on Sonny. I have to credit my sister and brother-in-law for turning us on to it. 

I've included some of my favorite stills from the movie below:

🚫 BAN DOGS

We have a dog problem in the US.

Dogs are fucking everywhere. 

Every park has been overrun by these wild animals. In most cases, off-leash. Shitting everywhere.

Now, we have dogs in restaurants and grocery stores. When did this become ok? And more importantly, WHY is it ok?  

We were in Santa Barbara a few weeks ago, and this young woman had her nasty little dog sitting at the table, and she was feeding it as if it was her child. Now granted, it was Mother's Day, and she might have identified the dog as her child, but it wasn't; it was her dog. And the dog was licking the table. It was gross and, somehow, totally accepted.

Is this the first sign of a collapsing society? A complete disregard for public etiquette... hygiene... health codes... safety?!?! 

And I'm not even talking about this dog barking, which happened, a lot.

Why do we allow this? I think MOST people don't like dogs in restaurants. I think MOST people don't like to see dogs licking restaurant tables. I think MOST people don't like hearing a dog bark while they are dining.

I only hope that the more I publicly complain, the more people will join me in the resistance. I'm aging rapidly. These are the things I care most deeply about now. 

Join me in going full Gran Torino mode on all dogs.

🚫 GET THEM OUT OF OUR PARKS! 

🚫 GET THEM OUT OF OUR RESTAURANTS!

🚫 GET THEM OUT OF OUR YARDS!

🚫 GET THEM OUT OF OUR GROCERY STORES 🚫 GET THEM OUT OF OUR PLANES!

*service dogs are an exception of course to all this

RAV4 Excellence

If you liked Endorphin Port, you're gonna love Stand Up Solutions. This is the funniest thing on the internet right now. In a segment, Conner spends 10 minutes talking about his Toyota Rav4. Watch that segment here... 

👉 Here is a link to the whole thing. HIGHLY RECOMMENDED. You're welcome.

Father's Day Gift Guide!

The definitive father's day gift guide for discerning fathers!

1. TECHNIVORM MOCCAMASTER – really the best coffee machine out there. No timer. No clock. No buttons. Just one switch. A coffee machine your grandfather would approve of.

2. HIGH WIZARD "NUCLEAR FAMILY" T-SHIRT – it's time we celebrate the nuclear family.

3. ORSLOW 107 2-YEAR WASH DENIM – I buy these out at Canoe Club in Boulder. They are the best jeans and every dad should own a pair.

4. RALPH LAUREN BLUE OXFORD – the older I get the simpler I want things to be. If the occasion calls for something more than a long sleeve black or navy t-shirt, I am wearing this simple blue oxford. I've had my blue oxford for years and it gets better and better the older (we) it gets.

5. ZEN MIND BEGINNER'S MIND – one of my all time favorite books – "little by little."

Right Back To It

I highly recommend investing in premium mineral water for your home. We'd been using a Lifestraw filter, but this is way better. Mountain Valley Spring Water is delivered every few weeks in this killer glass 5 gallon glass bottle. It's sort of like a gym – you pay for it and it forces you to go – you're paying a premium for it so you drink it more often.  

We saw Waxahatchee last week. One of the best songwriters making music right now (right there alongside Big Thief!). 

Not so sunny Mother's Day weekend in Santa Barbara. After a week in San Francisco for a work trip.

Starting to see a lot of Cybertrucks around. I saw this one in San Francisco. I had a chance to buy one a few months back but I'm sort of glad we passed. There is something off about the ratios – specifically the backend. The whole thing looks sort of janky. Feels like you are paying a lot of money to drive a meme.

Picked up this killer backpack for Sonny at the San Francisco MoMa Museum store. VERY COOL. 

I wrote about "Offline Experiences" a few weeks ago, and High Wizard is a great example of what I was referring to. They send out a mailer – a sort of comic book – mixed media collage thing with some great graphics, funny copy, and a scratch-away code that gives you access to the online store. They only sent out 450 of these books and I like how the code is a sort of barrier to entry. The whole experience felt less like "shopping" or "buying" and more like participating. This is where things are going.  

It's been just over a year since we moved, and this spring has been spent trying to dial in our landscaping. 

This last weekend, we installed 38 plants, 2 trees, and a drip system. Outdoor lighting was also put in a month earlier.

Steph is really into craft ice. I went out to an ice distributor to get her 25 perfectly cut ice cubes. Spent 30-min. talking with the owner of the operation. Seems like there is a market for retail here. We're gonna investigate – stay tuned.

 

The Algorithm

It wasn't always like this.

The screens. The scrolling.

We had the sky and at night the stars would come out.

You could see them back then.

That was before the algorithm and everything that came with it.

We didn't even know what an algorithm was. 

The same way we didn't have the internet.

For awhile it was good, it made things easier.

But we didn't know what it would turn into.

Little by Little