I want Apple to make a TV that allows me to facetime from my living room. The last 2-years have made everyone much more comfortable being on camera during calls. However, facetiming family members still feels somewhat inconvenient because of the need to hold the phone up or find something to prop it up against (usually resulting in a terrible angle).
AppleTV+ is such a huge success, I am not sure why they wouldn't want to own the screen too?
Apple Fitness would also benefit. Plus,
Apple is already making beautiful displays. Why not beautiful displays for the living room?