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Northface is going off. 

At first glance, the Northface and Gucci collaboration feels cursed. But then you watch the killer promo video and Creedance Clearwater Revival hits and your transported to a very chill 70s outdoor scene. It's really nice. Almost makes me want to go outside.

We have been doing some DEEP research on interior lighting. We recently discovered the work of American/Japanese artist and designer Isamu Noguchi. The Akari lamp has a really nice vibe to it. Like a glowing ghost that hangs out with you in your living room vibe. The lamp itself has established a huge following and has a long history:

In 1951 Isamu Noguchi visited the town of Gifu, Japan, known for its manufacture of lanterns and umbrellas from mulberry bark paper and bamboo. Noguchi designed the first of his lamps that would be produced by the traditional Gifu methods of construction. He called these works Akari, a term meaning light as illumination, but also implying the idea of weightlessness.

Learn more about the Akari lamp here. 

Specifically Noguchi. We are picking up an Akari lamp. 

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🎶 Top Songs of 2021

🎵 Click here for Spotify Playlist

Frances Forever – Paranoia Party

Big Thief – Certainty

The Killers – Runaway Horses

Sharon Van Etten/Angel Olson – Like I Used To

Lucy Dacus – Hot & Heavy

Taylor Swift/Phoebe Bridgers – Nothing New

Lana Del Rey – Arcadia

Bleachers/Bruce Springsteen – Chinatown

Major Murphy – Access

Hiss Golden Messenger – Sanctuary

Adele – Easy on Me

Buck Meek – Candle 

Beach Bunny – Blame Game

Lumineers – Brightside

Olivia Rodrigo – good 4 u

The Weeknd/Ariana Grande – Save Your Tears Remix

Click here for 2020 Top Songs

💡 Ideas That Could Seem Strange in 100 Years

Airplanes were the fastest way to get anywhere.

Humans would drive cars – risking safety every day just to get around.

"Marketing" Hoodie

"Marketing" Hoodie ©2019

📁/.JPEGS: Whole Earth Catalog (1968-1974)

Computers = Crowbar

Computers are a crowbar. 

When used properly, they can create leverage and break doors open.

🌎 Links

Birds Aren’t Real, or Are They? Inside a Gen Z Conspiracy Theory

Peter McIndoe, the 23-year-old creator of the viral Birds Aren’t Real movement, is ready to reveal what the effort is really about.

In Praise of the Junk-Drawer ’90s Alt-Rock Movie Soundtrack
The height of the CD era brought a bevy of compilations that often felt like grab bags, but sometimes reached transcendence

A Long December’ Always Gives Me Reason To Believe
Counting Crows’ 1996 chestnut offers hope, change and resilience

Alana Haim Surprised Everyone With Her Movie Debut. Even Herself
When Paul Thomas Anderson asked her to star in “Licorice Pizza,” the musician had zero acting experience. Now she’s winning rave reviews.

Old Trucks For New Money 
The booming market for certain vintage vehicles is driven by a particular vision of authenticity.

Moncler Man

The Michelin logo is one of the world's most recognizable and oldest trademarks. It was introduced by the Michelin Brothers in 1898 after they saw a pile of tires and thought it looked like an armless man.

To me, it's always looked like someone wearing an oversized puffer jacket. 

A simple reference to the similarities between the Michelin logo and the iconic Moncler puffer jacket –

🙏 RIP VIRGIL